LouiWear Marketing Tools -- Laws of Marketing

Laws of Marketing

#1 - The Law of Reciprocation

Use one of the most powerful tools of influence, The Law of Reciprocation. It states that when you give to others they feel inclined to give back. For as little as $3.43 you can give your customers a fun and exciting shirt. They will love to wear it and advertise for you and of course they will be back for their next tux, this time with a friend.

#2 - People Buy From Friends

People buy or rent from friends. The fastest way to become someone's friend is to give them a gift. For as little as $3.43 each you can give them a gift they will love with the perceived value of up to $15.00, that will bring them back. When you can't afford a $15.00 discount give them a $3.43 gift that has more impact than any discount. Call now to find out why Loui shirts will make you money. Set up a prom promotion that works, in less than 30 minutes of your time from start to finish.

#3 - The Law of Endorsement

Human nature dictates if someone tells us something is good, we believe them. When someone says, "I rent my tuxes from 'XYZ Tux Rentals'," then we want to rent our tuxedo from 'XYZ'. When you are given a sharp looking, top quality shirt, you wear it, and by doing so, you tell everyone where you rent your tuxedo from. For as little as $3.43 per shirt, everyone of you customers can be endorsing your store.

#4 - The Law of the Crowd

It is a proven fact that when everyone is doing something, you will want to do it too. When everyone is shopping somewhere, you want to shop there also. When other young men see hundreds of their peers wearing a great looking shirt, from your tux shop, they will want to be part of it. The Law of the Crowd states that when your customers show where they rent from, the crowd will follow. For as little as $3.43 each, start bringing the crowd in.

#5 - The Law of Repitition

When people continue to see the name of your store on all their friends shirts, throughout the school year, the Law of Repetition states that the name of your store will come to their minds when they are ready to rent their next tuxedo. Because of the fun designs of a Loui shirt your customers will wear the shirts. Since they only cost, as little as $3.43 each, you can afford to give your customers this special gift.